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KH Marketing Services is the future of marketing. Headed by principal, Kristin Herring, we operate with a team of progressive marketing professionals who are not only forward-thinking, but acting.
Our marketing, sales and advertising experience spans decades. Covering consumer marketing and business-to-business for Internet and IT services, colocation, wireless technology and alternative fuel industries.
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Technology
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CoreXchange, The Planet, Blue Wireless & Data, Sprint PCS, DataTimes/Dow Jones News Retrieval
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| Biofuels |
Earth Biofuels, ALT LNG, Willie's Place at Carl's Corner, Apollo Resources |
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Franchise & Consumer
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Six Flags, Inc., Palm Beach Tan, Miller Brewing, Icehouse |
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EXPERTISE OF PRINCIPAL: Kristin Herring
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Earth Biofuels, Inc.
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Planned and directed the marketing and public relations for BioWillieŽ Premium Biodiesel, Earth LNG and other subsidiaries and business ventures. Managed customer relations, branding, and sales support. Directed advertising and promotion for Willie's Place at Carl's Corner.
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The Planet Internet Services, Inc.
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Created marketing programs for four industry leading hosting brands. Responsible for advertising, website development, new product launches, sales promotions, public relations, communications, trade shows and documentation. Managed employee events and corporate fundraising.
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Presslink Printing & Promotion
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Worked with corporations, agencies, production companies and other business to plan and develop marketing materials, direct mail campaigns, corporate events and other marketing support materials. Developed client base including Coca-Cola, Ace Cash Express, The Ticket, Post-op Production, Charlie Uniform Tango Production, Promotional Products Industry Association, Hanley Wood Exhibitions, Virtual Money Inc., Sam Coker Architect.
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| Blanchard Schaefer Advertising & PR |
Developed brand strategy for Palm Beach Tan, largest tanning franchise expanding nationally. Launched seasonal campaign consisting of TV, Radio, outdoor, direct mail, specials events, online and in-store promotion.
Created new brand identity for Fortegra,
including company name, website, print ads, and marketing materials for
technical consulting company within the energy industry. Planned
roll-out of new corporate identity internally at corporate wide meeting
and externally through the industry's largest trade show and
publications.
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Square One Advertising, Inc.
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Managed campaign strategy and production budget of $2 million for Miller Brewing Co., Icehouse. Campaign targeted Southeast region utilizing: TV, radio, outdoor, internet, toll-free number, and on-premise promotion.
Developed grassroots High Impact Marketing campaign for two other Miller agencies. Developed and sold concept to brand team and Miller distributors, hired and trained regional teams, managed $800,000 budget, and established reporting system for campaign results.
Directed new Icehouse website launched to support TV and radio creative. Led development team consisting of Square One designers and developers, Miller Brewing Co.'s Interactive Manager, and Full House Media, Miller's interactive agency. Presented creative concept and design, handled all client and legal approvals, and established a reporting system for tracking consumer participation.
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Ackerman McQueen Advertising
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Responsible for $12 million media budget and $1.2 million production budget for Six Flags theme parks in New York, Ohio, and Kentucky. Liaised Six Flags Corporate, General Manager, Marketing Director, and Warner Bros. in planning and budgeting creative, production, media purchasing, and placement including broadcast, print, outdoor, and Internet.
Managed $8 million campaign to introduce Six Flags Ohio. A local Cleveland park was transitioned to carry the Six Flags brand with $40 million in new capital including four mega-coasters, an interactive children?s area, and numerous other park improvements. The campaign involved TV, Radio, Print, OOH, Media and Public Relations, Website and internet/e-mail promotions.
Assisted in website development planning and promotion for Six Flags brand.
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Sprint PCS
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Planned Sprint PCS launch of digital mobile phone service in Oklahoma City, and Little Rock, Arkansas. Managed local marketing efforts for three Sprint PCS retail centers, twenty business-to-business sales representatives and more than 100 third party retail locations.
Managed public relations agency selection in each market. Directed three agencies selected in planning retail store grand openings and developing local promotions aimed toward business and community leaders and vertical markets such as legal and real estate.
Negotiated and leveraged sponsorships ranging from $5000 to $20,000 per institution to create grassroots promotions and sampling events at institutions such as ballet, philharmonic, theater, high school and college athletics, golf tournaments, business and industry associations and community events.
Responsible for development of SWAT team promotions, direct mail, giveaways, trade shows, collateral and POS for retail, B-to-B sales and third party locations.
Managed customer communication, direct mail, special events, retail promotions, internal communication and employee events.
Planned promotional event surrounding the Sprint Corp sponsored Rolling Stones concert. Radio, print and point-of-sale promotions to giveaway tickets. Media placement and PR, invitations, managing ticket quantities, arranging bus transportation and hosting a fully catered pre-party with giveaways and pictures with Rolling Stones look-alikes.
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DataTimes/Dow Jones News Retrieval
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Directed advertising agency in planning and implementing the advertising campaign to launch the company's newly developed online service. Managed $750,000 budget to execute a B-to-B campaign including national print, direct mail, packaging, user materials, sales support materials, trade shows, media announcements and public relations events.
Developed sales programs targeting vertical and horizontal markets through association events, sales support materials, seminars and other special promotions.
Managed seven national trade shows and numerous local events. Managed purchase and design of trade show booth, staffing, mailings, promotion, lead-generation and tracking. Established ad campaign fulfillment process which included a free trial promotion.
Planned and directed communication plan to transition current subscribers to the new product through direct mail, newsletters, invoice stuffers, online banners and sales sheets.
Managed execution of qualitative and quantitative research with current and potential subscribers for direction on new product development and launch strategies. Continuously analyzed customer profiles and usage patterns to identify sales opportunities.
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